Two British engineering businesses, each with its own British heritage, both based in Oxfordshire and both embarking on pivotal new chapters in 2021. As Bremont becomes Official Timing Partner to Williams Racing, the two firms will be starting a new journey together going into the 2021 Formula One season and will be looking to collaborate on a deeper technical level throughout the partnership. Bremont’s move to its new state of the art Manufacturing and Technology Centre, which marks the start of a new era for British watchmaking, is perfectly timed to enable a knowledge sharing focused around their respective CNC machining capabilities.

Bremont Co-Founder Giles English comments, “Everyone at Bremont is incredibly proud to be working with Williams Racing, a team with an incredible history and such a poignant name in sport. The links between our two industries are considerable and as Official Timing Partner our relationship will be beneficial on many levels. Over the years we have seen a substantial crossover between the manufacturing skills in F1™ and watchmaking, we have employed several individuals from the F1™ industry to date. Complex machining to very high tolerances requires a significant investment in machinery and technical skillset, any extra support from the Williams technical team will undoubtedly be hugely valuable to our business. We’re excited to be working with such a renowned British technology business and look forward to seeing where we can take the partnership.”

Williams Racing CEO Jost Capito adds: “It is our pleasure to welcome luxury watch manufacturer Bremont onto the team as Official Timepiece Partner, as we start an exciting new era for the team. As close neighbours in Oxfordshire we see the multitude of synergies between the two businesses and Bremont’s commitment to bring watchmaking back to the UK, with its unique positioning as the preeminent British watch manufacturer, makes the firm a perfect partner for us. The undeniable crossover in manufacturing skills and our sheer proximity to one another should make for some exciting and innovative future projects.”

Williams Racing has a phenomenal heritage in motorsport and Sir Frank Williams is a British icon in his own right who has won numerous awards, including a CBE by the Queen in 1987 and a knighthood in 1999. In August 2020 Williams Grand Prix Engineering was sold to a private investment firm, ending 43 years of control by Sir Frank Williams. Dorilton Capital took over ownership of the team that has won seven drivers’ titles, nine constructors’ titles and 114 race victories. The deal for Williams Grand Prix Engineering, which included the racing team, secured its future in Formula 1 for the long term which will see the team focus on restoring itself to competitiveness.

Subsequently Williams announced Jost Capito as its new CEO, an individual who has enjoyed a wide and varied career spanning over four decades in the automotive and motorsport industries and will now help strengthen the leadership team at Williams as the company embarks on an exciting new era. Capito has built winning teams and intends to bring the team back to the front of the grid. 21 years after first signing with the team as a little-known 20-year-old, Williams has also welcomed back 2009 Formula One World Champion Jenson Button, this time in the capacity of Senior Advisor in a multi-year agreement. Jenson was given his big Formula One break by Sir Frank Williams, a race seat for the 2000 season alongside Ralf Schumacher, and impressed with multiple points scoring finishes and a best finish of fourth place at the German Grand Prix. He then moved on to drive for the likes of Benetton/Renault, BAR, Honda, McLaren, and Brawn where he claimed the world title. Having won 15 Grands Prix and secured 50 podium finishes throughout his F1™ career, Jenson brings a wealth of experience with him.

Speaking about the announcement, Jenson Button said: “I am so delighted to once again be able to say that I’ve signed for Williams. Back when I was 19 it was a moment that changed my life and, despite the fact it was over 20 years ago, I already feel like I never really left. Sir Frank Williams showed faith in me which I will be eternally grateful for and I am incredibly excited to have the chance to come back and help the team as it strives once more for success. There’s a lot of hard work to be done but I have no doubt the future is incredibly bright for this fantastic team and I can’t wait to get started.”

Bremont will supply watches and clocks to the drivers and the team. With a truly international race calendar to keep to, the Williams team will be wearing the ALT1-WT world timer, in blue of course.

ALT1-WT Bracelet